Promotional activities for enterprises prescribe, as a preliminary, the development of a culture of its image and reputation
This culture, in turn, imposes the efficiency of the criteria of: quality, productivity, production organisation, HR and financial management. Eventually, a continuous skills development required by the international context.
Enterprises who will have not nurtured upstream a corporate identity, would be exposed to external dependency, with a sacrifice of their essential autonomy.
An institution capable of supplanting the entrepreneurs to achieve some competencies not subject to their know-how and to guide them in their professional activity, will contribute to reassure these operators and to consolidate their strategic positioning on the international markets. Functions prescribed by CEDE with the achievement of the CENADE Project